Duration : 40 – 45 hrs / 60 – 75 hrs

Definition : Digital marketing is any form of marketing products or services, which involves electronic devices.

" Digital marketing is about something bigger than individual sales. It’s the umbrella hanging over top of all your customer/donor interactions "

The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.

Why digital marketing matters

What is the value of all these digital marketing efforts? What can they do for any organization? Why do you want/need them? Here are six main key reasons…


1. Branding

In today’s landscape, brands are built in the digital world. Your website provides a place to cement your message. Social networks, blogs, and videos give you a means to develop and hone your voice. Digital advertising offers an opportunity to extol the benefits of your service to the people most interested in them.

With all the different aspects of digital marketing, organizations have a cost-effective way to define their brands directly to consumers like never before.

2. Visibility

If your organization doesn’t exist on the internet in 2016, it may as well not exist. An organization without a web presence is an organization that 99.9% of the world has never heard of.

On the other hand, an organization with a strong digital presence can expand its audience in ways businesses could only have dreamed of 25 years ago. Today, it’s exceedingly likely that the majority of customers will get their first exposure to a brand online.

3. Education

This B2B Community article notes that “corporate decision-makers reach as far as 67% of the way through their buying cycle before agreeing to talk to any vendors.”

What does that tell us? It tells us customers (in this specific case B2B customers) turn to web to investigate businesses or nonprofits before they work with them. They may not fill out a contact form—but don’t think people aren’t using your website, social profiles, and all the other digital information out there to learn more about your organization.

4. Access

The more entrances you have to your organization, the more people are likely to come inside. That, in essence, is what digital marketing is: A series of doors leading people to learn more about your organization.

An individual may have heard of your brand before, but maybe it’s a shared social post or an email newsletter that leads them to explore your website and dig a little deeper. If that door wasn’t there, they couldn’t have opened it.

5. Community

Most companies have a network in place that is essential to business building—fellow professionals, former clients, partners, vendors, consultants, etc. Digital marketing gives you the ability to build up similar networks online.

For example, you may have your Twitter circle where you share information and build connections with people in your industry. This may lead to referrals or unexpected partnerships that wouldn’t have happened otherwise. Such is the magic and power of digital community building.

6. Data

One of the best things about digital marketing is it leaves a trail for you. These are so many analytics available to show you things like who’s viewing what, how many people were interested in a specific piece content, or what email got the best response. And you can view this data instantly. Digital data offers a great opportunity to learn more about both your customers and your brand, and realize new or untapped opportunities.

Content Covered

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Pay-per-click advertising (PPC)
  5. Affiliate marketing
  6. Email Campaigns & Affiliate Marketing
  7. Lead Generation
  8. Google Analytics, Google Ad sense & Google Maps (Local SEO)
  9. Social Media Marketing ( Face book, Twitter, Linked-in, Google plus)

ITCORNER Features & Facility

100% Placement Program

  1. Job Assurance: 100% Guaranteed Placement Support.
  2. We Help you Get JOB by sending you for interviews in MNC's, Mid & Small Size Companies or Ecommerce portals.
  3. Resume Preparation Support
  4. Interview Question and Answers
  5. We Conduct 2 Mock Exams
  6. Mock Interviews to boost your confidence
  7. Pre-Requisite: Any one can learn Online Marketing and Get Job
  8. Projects: You work on Real Life Case Studies

Course Duration

  1. 40 – 45 hrs / 60 – 75 hrs Real Time Practical training classes
  2. In Class, You Get In-Depth Practical Knowledge on each Topic
  3. Weekdays Classes, Different Time Slots Available
  4. Weekend Schedules, Flexible Timings
  5. Can be on-site at client locations (Corporate Training)

Student Free Benefits

  1. Job Ready Courses
  2. Projects to Practice
  3. Free Technical Support after Course Completion
  4. you Missed any classes? Back up Classes Available
  5. Free Technical Support on Freelancing Projects to Earn more Money
  6. Free Wifi and LAB Facility
  7. Attend 1st Class Free



  1. After your Degree, Learn this course and get ready job
  2. Enter in to E-commerce or IT/Software Industry with Good Salary.
  3. While doing job, Earn extra Money working as a SEO Freelancer
  4. Digital Marketing has a good scope in future

Business Owners

  1. Owns a Business, want your business Presence online? then this course best suits
  2. Learn How to promote your business website on internet
  3. Cost Effective Advertising Mediums like SEO, PPC, Social networking, Mobile Marketing and etc...
  4. Increase Visitors to your website.
  5. Increase Sales by 500%
  6. Better Return on Investment ROI compared to traditional marketing
  7. We make you Experts to manage marketing activities by yourself.

Working Professionals

  1. Not satisfied with your current JOB? Become an In-Demand Web Marketing Professional
  2. The job market is booming and brands are putting more of a focus on digital marketing than ever before.
  3. Make shift from Offline marketing to Online Promotions.
  4. Generate more Money working as a Freelancer.
  5. Get Paid More Than Your Peers, digital salaries are rising faster in 2016 than in the previous five years